PORTLAND, OR - This season, adidas hockey formally begins its efforts to "End Plastic Waste" and reuse plastics with its introduction of ADIZERO Primegreen Authentic NHL jerseys for all 32 NHL teams.

Adidas India Marketing Pvt. Ltd. has tied up with the Premiere Hockey League (PHL) – a joint endeavour of the Indian Hockey Federation, ESPN STAR Sports and Leisure Sports Management. As part of this ...

As important as the game itself is, there’s nothing quite like a hockey jersey. A team’s logo and its colors are intertwined with the raw emotions, memories and general pride for many fans of the ...

NHL jersey purists may have received more nightmare fuel Tuesday. Connor McDavid has signed with Adidas Canada as the company’s newest ‘brand ambassador’ according to a release. "I'm really excited to ...

Adidas on Thursday announced the sale of CCM, its iconic hockey brand, for $110 million. Birch Hill Equity Partners, a Canadian private equity firm, is buying the storied 118-year old company. The ...

Akim Aliu, pro hockey player and the co-founder of the Hockey Diversity Alliance, has signed a multiyear partnership deal with Adidas Canada to "remove barriers and bring about transformative change" ...

HERZOGENAURACH, Germany — Adidas says it's putting the CCM Hockey brand up for sale. The German sports equipment and apparel giant made the announcement Wednesday as it reported its fourth-quarter and ...

PORTLAND, Ore./NEW YORK --adidas and the National Hockey League (NHL) today unveiled the new, eco-innovative and ocean-inspired adizero Authentic jerseys for the 2019 Honda NHL® All-Star Game - the ...

Lululemon ($LULU) stock rose to over 5% in premarket trading as investors cheered the brand’s move into professional sports ...