After the Search Engine: Brand’s Enduring Value in the Age of AI-Directed Customer Journeys (MT.PHOTOSTOCK - stock.adobe.com) By Michael Cohen Contributor June 16, 2025 8:35 AM PT ...

Marketing researchers at the University of Maryland's Robert H. Smith School of Business have produced an artificial ...

To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can operate campaigns with minimal human input.

At the 2025 International Builders’ Show, Jamie Gorski and Kate Good shared numerous examples of how AI is helping multifamily operators enhance the customer journey while keeping costs down and ...

AI used not as a standalone fix, but as connective tissue across the customer journey. It’s not about replacing people—it’s about designing better systems ...

AI-powered shopping innovations. Google launched several new shopping features, including ads in Lens, AI-powered Google Shopping, 3D product spins, and virtual try-on experiences for clothing items.

With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across ...

AI-powered knowledge graphs represent a transformative tool for businesses seeking to deliver personalized and seamless customer journeys. By connecting disparate data points, enabling personalized ...

The Gist Smarter AI support. AI-driven systems handle a majority of interactions and free human teams for high-value connections. Seamless customer journeys. AI prevents frustrating handoffs by ...

Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation CompanyTM, today announced Pega Customer Engagement Blueprint, a generative AI-powered ...