However, despite the cryptic inspiration behind its videos, 5-Minute Crafts is clearly onto something. With nearly 59 million subscribers, the page is the third most popular on YouTube.

We advise adult supervision and care at all times. This video is made for entertainment purposes. We do not make any ...

In 5-Minute Crafts’ slight defense, by the way, the Big Egg Video is not presented as a craft but as a “Crazy Home Science Trick,” which doesn’t seem like a totally unfair description.

The workers for 5-Minute Crafts must be constantly thinking of new issues to cover, which must be so draining. As a student in the arts field, I know how exhausting and hard it is to try to think of ...

“Zone·ify is a perfect platform for the 5-Minute Crafts ® and 123 Go! audiences,” said Jonathan Shrank, TheSoul Publishing’s Director of Distribution and Streaming Content Partnerships.