Instagram, YouTube and Tik-Tok are filled with random, somewhat entertaining videos. One of my favorites happens to be the 5-Minutes Craft videos: a YouTube channel for crafts and life hacks. The ...

However, despite the cryptic inspiration behind its videos, 5-Minute Crafts is clearly onto something. With nearly 59 million subscribers, the page is the third most popular on YouTube.

The “Bigger Than Before” egg video created by 5-Minute Crafts, explained. What is the channel, how did it get on YouTube, who owns it … and do they even understand what they’re doing?