After years of speculation, Dana White has entered the boxing game. White is set to be a part of the executive leadership of a new boxing promotion that is a partnership between Turki Alalshikh, Sela and TKO Group Holdings, Inc., the three parties announced on Wednesday.

White and TKO have partnered with chairman of Saudi Arabia’s General Entertainment Authority, Turki Alalshikh, to launch a new boxing promotion, Ring Magazine announced Wednesday. The executive leadership will be anchored by White and WWE president Nick Khan.

Saudi Arabia's General Entertainment Authority chief Turki Alashikh has forged a 'Landmark' boxing promotion partnership with TKO and Saudi's Sela.

TKO Group, the parent company of WWE and UFC, is stepping into the boxing arena with a new promotion through a business deal with Saudi Arabia.

A statement referred to a promotion “that will provide a premier platform for both leading boxers and prospects in the sport”. Read more at straitstimes.com.

UFC and WWE parent TKO Group has, as promised, jumped into boxing, inking a partnership with Saudi Arabia. The deal with HE (His Excellency) Turki Alalshikh, chairman of the Saudi General Entertainment Authority,

WWE‘s parent company TKO is launching a boxing promotion with HE Turki Alalshikh and Sela. TKO will serve as managing partner, providing day-to-day operational expertise, management, and oversight of the promotion,

The boxing landscape may be on the verge of a huge shift. Turki Alalshikh, Dana White, TKO Group Holdings, and Sela announced a multi-year partnership to begin a new boxing promotion. TKO is the parent company of the UFC and WWE,