Consumers in the U.S. are scouring the internet for online deals as they look to make the most of the post-Thanksgiving shopping marathon on Cyber Monday.

Consumers came to play on the traditional kick-off to the winter holiday shopping season over the Thanksgiving weekend, making a record $10.8 billion in online purchases on Black Friday alone, up over 10% from the same day a year ago and more than doubling 2017′s spending volume, according to tracking by Adobe Analytics.

Shopify, Mastercard, and others reported record sales from Black Friday through Cyber Monday as holiday shoppers scouted for price cuts.