Jaguar's rebranding rollout was controversial — and brilliant, some advertising veterans now say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
Jaguar’s weird rebranding attempt to reach wealthier buyers: A car ad with no cars in it
Jaguar, industry publication Automotive News explains, hopes to transform itself to serve “a more exclusive and dramatically smaller customer base.”
Jaguar's rebranding: Evolving for Gen Z or a risky gamble?
Jaguar’s latest rebranding, which replaced its iconic leaping jaguar with a minimalist wordmark, sparked widespread criticism for losing its essence. The shift highlights the growing trend of brands targeting Gen Z with bold yet sometimes misaligned updates.
Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's moving to an all EV lineup.
Wait, is the new Jaguar rebranding actually genius?
As it gears up to launch a new car, we look at the new Jaguar rebranding and whether its fresh logo and brand direction is actually brilliant.
Has Contentious Jaguar Rebrand Worked? Yes, The New EV Is Stunning
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding advert? The audacious Miami reveal says it is.
Former Democrat Congressman Calls For 'Rebranding' of 'Toxic' Party
Tim Ryan told MSNBC on Saturday that the Democratic party needs a "complete reboot" geared toward the working class.
Jaguar's rebrand has been criticized as 'woke.' Marketing experts say it's either 'bonkers' — or a genius disruption.
Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a successful disruption.
What Executives Can Learn From Jaguar’s New Rebranding Campaign
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
Rethinking the London Overground: TfL’s biggest rebranding project in decades
We speak to the people who came up with the names of the new lines and those who took on a huge information design challenge ...
Tale of Two Carmakers: Jaguar's 'Woke' Rebranding vs. Volvo's Family Focus
The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...
One Source Unveils Rebranding
In a move to underscore its commitment to guiding technology leaders through the complexities of today’s digital landscape, One Source announces its rebranding initiative. The company, known for its ...
The Citizen1d
Tanzanian telco giant unveils bold rebranding, promises enhanced services
Speaking about the rebranding process, Mr Albou commended the Tanzanian government for its substantial role in facilitating ...