Marketers Prepare to Navigate ‘Huge Distraction’ of Omnicom’s IPG Acquisition
Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.
Omnicom-IPG—everything agencies and marketers need to know
Omnicom shook up the advertising world Monday by announcing its plan to buy rival Interpublic Group of Cos. in a deal that ...
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The data behind the deal: Omnicom-IPG merger in 3 charts
The deal of the decade redefines revenue dynamics, global markets, and service mix. Omnicom’s acquisition of Interpublic ...
NYC ad agency titans Omnicom and Interpublic to form $30 billion marketing powerhouse
Omnicom is buying Interpublic Group in a stock-for-stock deal that will create an advertising powerhouse with combined annual ...
What Omnicom-IPG means for the media marketplace
How Omnicom’s plan to acquire IPG may impact media investment, new business and the adoption of alternative currencies.
The $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry
The deal to create the world's biggest ad-agency company reflects a challenged sector and the importance of scale, data, and ...