Omnicom Group says agency leaders will remain focused on clients during the acquisition and integration of Interpublic Group.

From key executives to watch to industry reactions, we’ve got you covered on everything you need to know about the proposed acquisition:

The deal of the decade redefines revenue dynamics, global markets, and service mix. Omnicom’s acquisition of Interpublic Group is on track to create the world’s largest agency group by total revenue, making a big splash this week after the proposed deal was kept mostly under wraps.

Financial analyst discusses risky Omnicom and Interpublic merger with potential dis-synergies, talent conflicts, and stagnant revenue, making shares a hold.