Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

MUMBAI (Reuters) -- Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Chinese fast-fashion retailer Shein has relaunched in India through a partnership with Reliance Retail, nearly five years after it was banned amid diplomatic tensions between New Delhi and Beijing. The new Shein India Fast Fashion app,

The newly introduced Shein India Fast Fashion app, developed and launched by billionaire Mukesh Ambani's Reliance Retail, marks a major milestone for the brand's return to one of Asia's largest retail markets.

Mukesh Ambani’s Reliance Retail will pay a licence fee to use Shein’s brand name, according to people with direct knowledge of deal.

Mukesh Ambani-led Reliance brings back Shein to India through a licensing deal, five years after its ban, with a focus on domestic manufacturing and fashion retail expansion.