Apple’s hosting its “Surprise and shine” launch event on September 9th at 1PM ET / 10AM PT, where it’s expected to announce the first phones in its iPhone 18 lineup — including Apple’s first foldable, the rumored “iPhone Duo.”

Confused by the lack of an entry-level iPhone at this week's Apple event? Here's why the company focused on premium devices, and when you can expect a more affordable smartphone.