The CEOs of Omnicom and Interpublic said their new merger marks bet on how to stay relevant in an ad industry more reliant on tech and A.I.
The Omnicom-IPG merger would bring together numerous medical marketing agencies under one roof — including several MM+M Agency 100 honorees.
Omnicom and Interpublic are nearing an all-share tie-up that would create the world’s top-selling advertising firm, The Wall Street Journal reported. Shares in European counterparts Publicis and ...
In today's newsletter, the $13 billion Omnicom-IPG megamerger reflects a new era as Big Tech and AI upend the ad industry.