The S&P 500 rose for a second day on Monday, helped by signs trade tensions with China may be easing. Better-than-expected corporate earnings trends and a rally for Apple Inc. — which touched its first record this year as analysts highlighted improving iPhone demand trends — also boosted sentiment.

The company’s latest ad isn’t about the iPhone. Technically, it’s about the Mac, but really, it’s about Apple and what the company wants you to think about what it stands for. And, it’s a reminder of a very different era for the company. The ad opens with the flicker of a cursor on a blank screen and a voice that sounds both familiar and true.

OpenAI said today it has bought a company called Software Applications Inc., which is building an artificial intelligence-based natural language interface for Apple Inc.’s Mac computers.

Apple Inc. and Alphabet Inc.’s Google were designated with so called strategic market status in the UK, exposing the US firm’s mobile ecosystems market to deeper scrutiny from the country’s antitrust watchdog.

Rumors hint that Apple will launch a foldable phone with the iPhone 18 late next year. It is trying to catch up to archrival Samsung.

You know why I always say own Apple, don’t trade it? Because despite the myriad bears and there are endless haters, this company always comes up with the best there is, the most beloved products

Apple Inc. updated its top-of-the-line iPad Pro, Vision Pro headset and 14-inch MacBook Pro, rounding out a series of product refreshes ahead of the crucial holiday-shopping season.

News of brisk sales of the iPhone 17 boosted Apple stock. So did Jim Cramer’s comments about the company’s strong brand and promising future.

The firm’s revised target reflects the company’s strong iPhone upgrade demand, double-digit growth in the Services segment, and new product momentum ahead of Apple Inc.