During LIV’s North American events - the closest comparison for the two sides given LIV’s schedule - Golf Channel’s PGA Tour lead-ins are drawing 506,000 average viewers, while LIV is ...

LIV tells us it cares about the U.S. golf audience because it still pays for a top-flight U.S. TV production, plays half of its events in the United States, and has spent considerable effort ...

Joaquin Niemann expects the Official World Golf Ranking "to do the right thing for golf" as it reviews LIV Golf's latest ...

For comparison, the Solheim Cup ended about 2:45 p.m. ET Sunday, and LIV Golf Chicago concluded at 6:05 p.m. ET, so they weren't competing head to head.

Rory McIlroy reflected on his evolving stance toward LIV Golf and emphasized what the PGA Tour could learn from its approach ...

Nielsen ratings, which leave out some large markets LIV is on TV in, show ratings of 150,000 or so average viewers — a pittance next to the Tour’s numbers, which typically range in the millions.

Another LIV Golf event ended in high drama as Dean Burmester held off two challengers in a three-man playoff to claim victory ...

ESPN's Matt Barrie is in Augusta, anchoring "SportsCenter" from the Masters where he hopes ratings can rebound amid the PGA Tour-LIV Golf drama.

Brandel Chamblee, via posts on his X social-media account, ripped the TV ratings of LIV Golf, saying the tour is in “the witness protection program of sports viewership.” The comment on ...

Fox Sports' debut event for LIV Golf produced meager ratings for the broadcaster at the league's 2025 season-opening event. Fox averaged only 40,200 viewers for the final round played under the ...

Fox Sports' debut event for LIV Golf produced meager ratings for the broadcaster at the league's 2025 season-opening event. Fox averaged only 40,200 viewers for the final round played under the ...